Katherine (Kappy) Freund is a Principal and the Head of Marketing. She leads the development and implementation of the firm's marketing and business development strategy. Kappy and her team deliver strategic initiatives including the website, social media, content generation, events, speaking engagements and other business development activities.
Kappy has extensive experience in professional services marketing and business development. She has led initiatives which have increased firms' presence in the marketplace and integrated sales and marketing efforts to drive revenue. Kappy has successfully led the development and execution of firms' rebranding, website redesign, social media strategy, integrated marketing campaigns, thought leadership, and utilized digital technologies as lead generation tools.
Kappy is a graduate of Lawrence University, with a Bachelor of Arts degree.
Silver Lining Mentoring – Board Member
Foundation for MetroWest – Marketing and Communications Advisory Board Member
New England Business Association (formerly SBANE) – Past Board Member, Past Co-Chair Young Professionals Network
Greater Boston Chamber of Commerce – Past Women’s Advisory Board Member
American Marketing Association, Boston – Past Board Member, VP of Volunteers
Corporate Volunteer Council of Greater Boston – Past Board Member and VP of Membership
Child Care Resource Center – Past Board Member